Browsing mobile sites

By Daisy Huang Weeks ago, I was at a networking event when someone handed me a very professional business card. We didn’t have time to chat, but I noticed he had his website information listed, so I pulled out my smartphone and keyed in the URL. Instantly, I was disappointed. The website was not optimized […]

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Pay-per-cick Ads Search Example

By: Daisy Huang Pay-per-click ads, or PPC, is a form of online advertising that shows up in search engine results. We’ve all come across these ads on Google, Bing, and other search engines whenever we type in a keyword.   Click to enlarge. Whenever someone clicks on one of these ads, Google Adwords will bill […]

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Google Authorship

By: Sherry Han Google Authorship is a feature that rewards verified bloggers and other content creators, while getting rid of spam and duplicate content and providing high quality content to the reader. It enables Google to establish a connection between each piece of content and its author via their Google+ profile. Google inserts the picture […]

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Local Intent Update

In 2010 Google estimated that 1 out of 5 searches have local intent – that is, about 20% of all searches on Google are looking for something region, city or even neighborhood specific. The latest data in November 2012 according to Ed Parsons, the Geospatial Technologist at Google, indicates that 1 in 3 searches have local […]

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On-Camera Video Marketing

Speaking on camera can be uncomfortable the first few times, but it is by far the most effective type of video marketing, especially for offline businesses. Very few people do it, so if you are willing to step out of your comfort zone, you can really set yourself apart from your competitors. You don’t need expensive […]

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SEO in a Nutshell

by admin on November 30, 2012

SEO in a Nutshell

If you’re starting from scratch in terms of building an online presence for your offline business, it can be confusing and overwhelming. The infographic below offers step-by-step guidance to creating your first optimized website from start to finish. (Note: Click on the image to enlarge.)

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Star Ratings

Here we are, nearing 2013. Time sure passes fast… So before the new year starts I wanted to hire a handyman to fix some of the broken stuff around the house. A friend of mine knew a handyman and referred me to him. His rates were cheaper than what I was quoted elsewhere, and he was […]

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Content Creation

by admin on November 30, 2012

Content Creation

Every website needs fresh, engaging content added on a consistent basis. If you don’t update your website frequently, it quickly becomes stale and neither search engines nor readers will appreciate this “brochure” style website. But it’s not always easy to find topics to write about. The infographic below will give you some ideas and tips […]

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Self Publishing

With the advent of self-publishing, it’s now easier than ever to become a published author. The most popular platform you can do this on is CreateSpace, a company owned by Amazon. The costs associated with self-publishing is minimal. On CreateSpace, if you opt for standard distribution and an auto-assigned ISBN, you can publish your book […]

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Creating a WordPress Website

by admin on November 30, 2012

Wordpress Training

Get over 50 minutes of free video training on creating websites using the WordPress platform. Videos are split up into 8 parts and they’re hosted on YouTube. Click the links below to view the videos: WordPress Introduction Building High Quality Sites Basic WordPress Functions Content Creation Strategies Part 1 Content Creation Strategies Part 2 SEO […]

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