Establishing Google Authorship – What are the Advantages?

by admin on February 14, 2013

By: Sherry Han

Google AuthorshipGoogle Authorship is a feature that rewards verified bloggers and other content creators, while getting rid of spam and duplicate content and providing high quality content to the reader. It enables Google to establish a connection between each piece of content and its author via their Google+ profile. Google inserts the picture of the author and additional links into relevant search engine results.

The picture that appears on the left and below the link to a webpage indicates that you have come across an authorship result; the name of the author is clickable and takes you to the author’s Google + profile. In order to set up Google Authorship, follow these steps:

1. Create a Google + profile, and remember to add a high quality photo of yourself.

2. Include a byline on each page of content you have written, which must match your name on Google +.

3. Verify your e-mail address, which should have the same root domain as where the content is published.

4. Link your content to your Google+ profile by adding the URL to your blog on the “Contributor To” section inside your Google Plus settings.

Establishing a connection between content and Google+ profile brings important benefits to local business owners. If you own a business, utilizing Google Authorship will give it trustworthiness, visibility and placement – which are essential to any business.

Search engine results that display pictures are far more eye-catching than ordinary results and inspire people to visit your website instead of other text-only listings. This will obviously generate more traffic to your website, which means more potential clients. Your business will be preferred to your competitors because it will appear to be more transparent and professional. People like to know whom they are dealing with and what the face and name behind an article are.

So, if you want to promote your business successfully by gaining more credibility and visibility, be sure to create a Google + profile and establish authorship for all of your content.

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