Logo Design Questionnaire

PURPOSE: This is our springboard into the creative process. These questions will help us understand your needs and enable us to give you a quality design that best represents your taste and business. We will refer back to it often during the creative process so please take your time to think through the questions and answer as accurately as possible. Some questions may not apply to your situation; if this is the case, you may simply skip these items.

Your name:

Your email address:

1. What are the exact words to be written on your logo and the tagline (if you prefer to have one)?

2. Do any existing logos appeal to you & why? If so, please provide a link to a picture of each logo.

3. What icon or symbol do you want to incorporate into your logo?

4. What is the overall message you want to convey to your target audience?

5. Do you have any color preferences?

6. What attributes of your business would you like your logo to reflect?

7. Where will your new logo be used? (Website, print, etc.)

8. Who are your main competitors? Please list their websites if possible.

9. What are your thoughts on their logos? How do you want your logo to differ from theirs?

10. Are there any other comments/specific ideas we should keep in mind while designing your logo?